Per DOH-FDA CFRR Permit No. 1479 s. 2020
I. GENERAL MECHANICS
II. CONTEST PERIOD
III. JOINING INSTRUCTIONS
IV. DETERMINATION OF WINNERS
V. PRIZES
VI. ANNOUNCEMENT OF WINNERS AND CLAIMING OF PRIZES
VII. INVALID ENTRIES / DISQUALIFICATION
VIII. CONTROL MEASURES
I. GENERAL MECHANICS
a. The Selecta Classic #SuperThickCreations contest is a DIY recipe-making promo where consumers are encouraged to create their own desserts using Selecta Classic Super Thick ice cream. Participants will get a chance to win as much as PhP69,775.00 SRP worth of SMEG kitchen equipment, Hershey’s syrups, and Selecta Classic Super Thick ice cream.
b. The Selecta #SuperThickCreations Contest is open to consumers with legitimate Facebook accounts residing in the Philippines only. Participants must be in the legal age of 18 years old or above.
c. By joining and participating in the contest, participants confirm, agree to, and acknowledge that
- He or she has read the full mechanics of this promotion, Unilever’s privacy policy, and cookie notice, and as such acknowledges and agrees to abide by the terms and conditions stated in these documents.
- His or her entry is (i) suitable for public access and in particular does not contain nudity, pornographic, religiously/culturally/politically insensitive or violent content; and (ii) not in breach of applicable laws;
- The entry is his or her own work and does not contain any intellectual property of another party unless he or she has the necessary permissions for its provision and use, reproduction and other dealing in accordance with these contest terms and conditions (including the below);
- He or she grants Unilever RFM Ice Cream, Inc. (i) ownership of any entry; and (ii) a perpetual, irrevocable, worldwide, royalty-free, sub-licensable and transferable right to use, reproduce, distribute, and make derivative works of your entry, in any media and through any media channel. You will not grant these rights to any other party.
- The entry only contains someone’s name or likeness if they have provided written permission (permission from parents/legal guardians required for under 18s) if requested as proof.
- The contest will produce ten (10) unique winners, shortlisted by panel judging from the mass submission pool. The ten (10) winners will be further ranked based on a final round, the criteria of which involves both audience voting via a Facebook album and the same panel judging scores from the previous round based on criteria set in Section IV. The final ranks of the ten (10) winners will determine their prize package.
d. Prize packages for the contest are as outlined in Section V.
e. There is no purchase requirement needed to join the contest, but all entries, regardless of being a photo or video post (as further detailed in Section III):
- Must be set to public
- Should feature any flavor of Selecta Super Thick ice cream with the tub or pint and label clearly visible
- Five (5) possible flavors: Vanilla, Super Chocolate, Ube Royale, Mango, or Strawberry
- Text of the recipe ingredients and steps in the post caption must also feature Selecta Super Thick ice cream as a key ingredient
- Text of the post must include the hashtag #SuperThickCreations and tag the official Selecta Philippines Facebook page (@SelectaPhilippines)
f. Virtual meetings with an FDA representative will be scheduled to practice proper social distancing protocols. An FDA Representative shall be invited to witness via virtual meetings:
- Shortlisting of mass entries to the Top Ten (10)
- Determination of final rankings from the Top Ten (10)
g. Unilever RFM Ice Cream, Inc. and/or its partners and agencies reserve the right to use the winners’ names, images and/or video submissions for the purpose of any announcement or promotional, marketing or publicity purposes in any media without any fee being paid.
II. CONTEST PERIOD
a. The contest will run from January 6, 2021 to March 31, 2021 maximum, with two rounds: a main submission round, and the final round for the Top 10. The public votation of the Top 10 via Facebook album will last for five (5) to seven (7) days, with start date and duration to be determined depending on the volume of mass entries to be reviewed prior. Below are the key milestones to be observed for the contest duration:
| Contest Period | Deadline of Submission of Entries | Deadline for Announcement of Winners |
|
| Main Submission Round | Jan. 6, 2021 - Latest Feb. 21, 2021 |
Latest Feb. 21, 2021, 11:59 PM |
Latest March 8, 2021 |
Top 10 Final Round |
Start from winner announcement of previous round for five (5) up to seven (7) days. |
Last day of contest period, 11:59 PM cut-off for voting |
Latest March 31, 2021 |
III. JOINING INSTRUCTIONS
i. There is no specific purchase requirement needed to join the contest.
ii. However, all entries, regardless of being a photo or video post, should feature any flavor of Selecta Super Thick ice cream with the tub or pint and its label clearly visible to ensure use of the product in the participants’ recipe.
iii. Participants must post a video or photo of their original #SuperThickCreations recipe with Selecta Super Thick ice cream as the main ingredient. Ingredients list (including Selecta Super Thick) and recipe steps must be outlined in the caption of the post.
iv. Participants must post the above submission on their Facebook profile, tag the official Selecta Philippines Facebook page and use the hashtag #SuperThickCreations.
- Facebook: @selectaphilippines
- The privacy setting of the contest entry post must be set to PUBLIC for visibility and eligibility at least until the end of the promo duration.
viii. Winners will be selected based on set criteria (see Section IV. Determination of Winners) and announced per round (see Section VI. Announcement of Winners)
ix. Participants can submit multiple entries, but can only win once throughout the entire duration of the promotion.
x. Deadline of submission of entries is until 11:59 PM on February 21, 2021. Each contestant’s Facebook name, profile link, and entry link will be collated in a file for review based on the entry qualifications to determine the top ten (10) finalists.
IV. DETERMINATION OF WINNERS
a. From all the entries submitted, a shortlist of ten (10) recipes will be selected by five (5) judges from the Unilever RFM Ice Cream, Inc. Brand team and three (3) judges from the creative agency, with the supervision of an authorized FDA representative, based on the following criteria. A score for each criterion will be given from 1-10, with the following weights applied:
- Ease of Making – 40%
Recipe is clear, easy to follow, and uses readily sourced ingredients
- Presentation – 30%
Visual appeal of dessert creation
b. The scores per judge will be collated in a Google Sheet private to the panel and the FDA representative. Upon ranking the shortlisted entries with these initial scores (assuming 0 first for the remaining 30% audience vote), the Top Ten (10) will be determined.
- In addition to the Top Ten (10) winners, the fallback entries will be generated from all the entries submitted and ranked accordingly based on the criteria provided above. The assignment of unclaimed prizes will be based on the scores gathered by said set of fallback entries.
- In case a winner does not provide the necessary confirmation after forty-eight (48) hours, they will be notified that their Top Ten (10) slot has been forfeited and will be awarded to another shortlisted fallback winner. This is further detailed in Section VI.
- In the event of ties, the Brand team and creative agency will further evaluate the affected entries until such time that the parity is broken.
c. The final Top Ten (10) entries will then be posted on Facebook as an album. The remaining 30% in the criteria will then be determined by audience votation in the form of number of reactions (as defined here) per entry in the Facebook album post.
- Unilever RFM Ice Cream, Inc. reserves the right to investigate suspicious votation activity (e.g., mass votes via “troll” or bot accounts, multiple fake accounts) and likewise reserves the right to disregard such votes in the final count should any investigation confirm such.
d. The votation period will last at least five (5) to a maximum of seven (7) calendar days starting on the date of posting. As stated in Section II, the duration will depend on the lead time for reviewing the mass entries. The final votation period will be indicated in the Top 10 album post, as well as a note that audience vote will comprise 30% of the final score.
- A score will be assigned from 1-10, with the entry having the most reactions receiving a score of 10 out of 10, the second-ranked receiving 9, and so on. This score from 1-10 will have the 30% audience vote weight applied and the result will be the last component for the total score.
- For more information, see APPENDIX G for a sample tally in judges’ scoresheets.
e. Once the remaining 30% in the criteria is factored in the scores per entry, the ranking of the Top Ten (10) winners shall be determined for prize assignment.
- The winners shall be notified of their rank and accompanying prize within forty-eight (48) hours after the decision has been made as detailed in Section VI.
- The ranking of the top ten (10) entries will be announced via another Facebook post upon confirmation with the winners.
f. Virtual meetings with an FDA representative will be scheduled to practice proper social distancing protocols. An FDA Representative shall be invited to witness via virtual meetings:
- Shortlisting of mass entries to the Top Ten (10)
- Determination of final rankings from the Top Ten (10)
V. PRIZES
a. There will be a total of ten (10) winners who will receive corresponding prizes as follows with SRP as of October 26, 2020:
- Grand Prize – Thirty (30) 1.5L Selecta Super Thick ice cream, one (1) SMEG mixer, one (1) SMEG blender, one (1) SMEG toaster, five (5) Hershey’s Chocolate Syrup 650g bottle, five (5) Hershey’s Strawberry Syrup 623g bottle, five (5) Hershey’s Shell Topping 205g bottle, five (5) Hershey’s Baking Pieces Milk Chocolate Chips 326g. Packaged value at PhP69,775.00 SRP.
- 2nd Place – Fifteen (15) 1.5L Selecta Super Thick ice cream, one (1) SMEG mixer, two (2) Hershey’s Chocolate Syrup 650g bottle, one (1) Hershey’s Strawberry Syrup 623g bottle, one (1) Hershey’s Shell Topping 205g bottle, three (3) Hershey’s Baking Pieces Milk Chocolate Chips 326g. Packaged value at PhP39,890.00 SRP.
- 3rd to 5th Place – Fifteen (15) 1.5L Selecta Super Thick ice cream, one (1) SMEG blender, two (2) Hershey’s Chocolate Syrup 309g pouch, one (1) Hershey’s Strawberry Syrup 623g bottle, one (1) Hershey’s Shell Topping bottle, two (2) Hershey’s Baking Pieces Milk Chocolate Chips 326g. Packaged value at PhP19,599.00 SRP for each winner.
- 6th to 10th Place – Ten (10) 1.5L Selecta Super Thick ice cream, two (2) Hershey’s Chocolate Syrup 309g pouch, one (1) Hershey’s Strawberry Syrup 623g bottle, one (1) Hershey’s Shell Topping bottle, two (2) Hershey’s Baking Pieces Milk Chocolate Chips 326g. Packaged value at PhP3,454.00 SRP for each winner;
VI. ANNOUNCEMENT OF WINNERS AND CLAIMING OF PRIZES
a. The Selecta Philippines Facebook page will leave a comment on the shortlisted finalists’ winning entries within twenty-four (24) hours upon finalization of the decision. The comment on each winning post will advise them of their inclusion in the Top 10 pending their confirmation of details.
b. The said comment will also advise finalists to directly message the Selecta Philippines Facebook page (www.messenger.com/t/selectaphilippines) with their recipe photo/video file, full name, contact details (phone and email), and delivery address as part of the prize distribution process after the ranking is determined.
c. The Selecta Philippines page will reply with a Facebook message confirmation within twenty-four (24) hours to secure the slot of the finalist.
d. In case a finalist does not submit their confirmation details within twenty-four (24) hours from Selecta Philippines’ first comment on their entry, the Selecta Philippines page will follow up via another comment on their entry post to remind the finalist of possible Top 10 slot forfeiture.
e. In case a finalist does not submit their confirmation details within forty-eight (48) hours from Selecta Philippines’ first comment on their entry, they will be notified that their slot in the Top Ten (10) has been forfeited and awarded to another shortlisted fallback finalist.
f. Once the Top 10 has been confirmed, the finalists’ entries will be posted on the Selecta Philippines Facebook page as an album for the votation portion of the promo. The participant’s name and recipe will be included in the caption of his/her respective entry in the Facebook album post to credit them accordingly.
g. Within twenty-four (24) hours of the album post, Selecta will get in touch with the finalists via text message and/or Facebook message to send them the link to the album post for their reference.
h. After the votation period, the Grand Winner (Top 1) will be announced via a Facebook post, and Selecta Philippines will also inform the shortlisted finalists of their ranking and accompanying prizes via text message and/or Facebook Messenger within twenty-four (24) hours of the final announcement post.
i. In case a Top Ten (10) finalist does not provide the necessary confirmation after two weeks, they will be notified that their prize has been forfeited.
a. Should there be leftover prizes due to lack of confirmation, Unilever RFM Ice Cream, Inc. reserves the right to repurpose the prizes as necessary.
j. Delivery of prizes will be shouldered by Selecta Philippines via Activations Advertising Inc. (AAI) and subject to review of documents from winners.
- Prior to delivery confirmation, winners must reply to Selecta and hannahcorderoaai@gmail.com via email with the following documentary requirements as scanned soft copies or photos for review:
i. One (1) valid government ID with photo and signature
ii. A copy of the notification of winning sent from the Selecta Philippines via text, email, or Facebook Messenger
- Prizes will be delivered within thirty (30) days subject to timely confirmation of the winners for delivery batch coordination. Schedules and deliveries are to be coordinated by AAI.
i. In the instance that the winners cannot accommodate the full number of ice cream tubs, deliveries may be phased out for up to one hundred twenty (120) days from their first delivery of ice cream. Delivery of any other products in the prize package may not be phased out.
VII. INVALID ENTRIES / DISQUALIFICATION
The following shall not qualify to win any prizes:
a. Employees and shareholders of Unilever RFM Ice Cream, Inc., Unilever Philippines, or any of its related partners, agents, distributors for this promo, their co-habitors and relatives up to the second degree of consanguinity or affinity and any other party who are directly involved in organizing, promoting or conducting the promo.
b. Entries that are made before and after the promo period are deemed invalid.
c. Entries / posts that are set to private are deemed invalid.
d. Entries that feature inappropriate content, such as nudity, profanity, violence, etc.
e. Entries that break any of the other terms and conditions set forth in these mechanics.
f. Unilever RFM Ice Cream, Inc. reserves the right to verify registration of participants and the validity of entries sent.
All decisions made by the sponsors with the concurrence of the Food and Drug Administration representative are final. No correspondence outside those set forth by these mechanics will be entertained.
VIII. CONTROL MEASURES
a. Each participant can only win once throughout the duration of the promotion.
b. The promotion will be moderated by representatives of Unilever RFM Ice Cream, Inc. and its partners and agencies.
c. Unilever RFM Ice Cream, Inc. reserves the right to conduct a verification process for all potential winners before awarding any prize. Winners who fail the verification process by Unilever RFM Ice Cream, Inc. with the concurrence of the Food and Drug Administration representative will be disqualified. All decisions made by Unilever RFM Ice Cream, Inc. with the concurrence of the Food and Drug Administration representative on all matters related to this promotion are final.
d. Virtual meetings with an FDA representative will be scheduled to practice proper social distancing protocols. An FDA Representative shall be invited to witness via virtual meetings:
- Shortlisting of mass entries to the Top Ten (10)
- Determination of final rankings from the Top Ten (10)