Ice Cream = Happiness. It’s science.
People have long wondered why it is, that when we eat ice cream, we feel a sense of happiness and pleasure. Whether it’s a moment of solo peace, or celebration between a group of friends, ice cream can turn an average moment to something great.
In 2013, the mystery was solved by UK researchers who analysed how eating ice cream may increase feelings of contentment and well-being . Over a two-day period, participants were offered the choice of a Cornetto Classico ice cream or Cornetto Strawberry ice cream and asked to complete a gratitude journal.
The activity was repeated, individually and in groups, with and without ice cream – with all participants asked to write three things that they were grateful for.
The team discovered that there was a significant link between ice cream and happiness found that any combination of the gratefulness activity and eating ice cream (together or alone) led to increased positive affect feelings.
Happiness is a serious subject.
Selecta is inspired by some leading experts in the field of happiness economics, on our mission to make the world a happier, more inclusive place, one street at a time.
Selecta and the World Happiness Report 2020
Around the world, Selecta creates moments of happiness every day for people in communities everywhere – and is celebrating this through the official sponsorship of the UN Sustainable Development Solutions Network (SDSN) World Happiness Report – which can be read here.
Selecta has brought people together over ice cream, spreading happiness through social connection. The sponsorship is the latest step in the brand’s commitment to raising national happiness levels and is part of Selecta ambition to highlight the importance of social connections between people as a driver of happiness levels.